Corporate Identity System · 2026
Yohaku
is the identity.
The brand system for 言文字. Not a decoration manual — rules so logo, color, and type say the same thing on every surface.
Yohaku · The Philosophy
Yohaku is the undrawn space in a composition. It is not unfinished, nor leftover — it holds the same weight as the mark it frames.
True yohaku doesn’t read as “empty.” It reads as a brand that knows exactly what it wants to say — and so needn’t say much.
Naming · Brand Naming
Fixed writing. Chinese uses full-width 「｜」; English uses a hyphenated form.
Full-width 「｜」. Café may stand alone as「言文字」. Latin lockup: Emoji (characters, not pictographs).
Café & Bar: Emoji Cafe & Bar
Same full-width 「｜」. English formal name may appear alongside.
Coffee by day, bar by night, talks on weekends — and a talent hub beside Taipei Main Station.
Logo
The mark is fixed. Never distort, recolour, decorate, rotate, crowd, or place it on a restless ground. Favicon: the single character「言」, transparent background, ink #1B1A17.
Clear space
Keep at least about one-quarter of the character height as empty margin around the mark. Crowding the logo crowds the brand voice.
Do not
Color
Ink and paper form the neutral spine. Yellow is the only accent — at most one hit per view, always as a background, with ink on top.
One hit of yellow is enough
#FFDE34 is a highlight, never a wash — underline swash, badge, or text selection. Ink always sits on yellow. One small hit per view.
Typography
Ming-style display, classical Latin serif, sans for body. Keep each role distinct.
Checklist
Check before publish. Compliance over flourish.
- Does yellow appear only once?
- Is yellow a background, with ink on top?
- Is the logo at original proportion and color?
- Does the mobile layout still keep yohaku?
- Are headlines in serif and body in sans?
- Is the tone short, plain, without exclamation?
Downloads
Use assets under these rules. For partnerships or custom edits, email us.
Press & partners: us@emoji.tw