Corporate Identity System · 2026

Yohaku
is the identity.

The brand system for 言文字. Not a decoration manual. Rules so logo, color, and type say the same thing on every surface.

Edition v1.6 · Logo 2026 · moji Taipei
01

Yohaku · The Philosophy

Yohaku is the undrawn space in a composition. It is not unfinished, nor leftover. It holds the same weight as the mark it frames.

True yohaku doesn’t read as “empty.” It reads as a brand that knows exactly what it wants to say — and so needn’t say much.

Not emptyNot unfinished work, not a shortcut.
Not decorationYohaku sets rhythm; it doesn’t pad the frame.
StructureEqual weight to ink. Space first, mark second.
02

Naming · Brand Naming

Fixed writing. Chinese uses full-width 「｜」; English uses a hyphenated form.

Chinese · CIS
言文字｜台灣人才聚落

The whole hub uses this Chinese name; sub-brands never replace the parent brand. Separator: full-width 「｜」.

English · CIS
emoji — Taiwan Talent Hub

The whole hub uses this English name. The word emoji means the expressive symbol: what gives text its warmth. Sub-brands, fixed spelling: 在咖啡（at cafe）、三點水（3AM）、等等空間（Stay Square）.

Acronym · EMOJI
E · M · O · J · I

E Explore　|　M Meet　|　O Open　|　J Joy　|　I Inspire. Explore the unknown, meet each other, open up to joy, inspire one another.

Japanese · CIS
言文字｜台湾タレントハブ

Same full-width 「｜」. English formal name may appear alongside.

Brand essence
The talent hub by Taipei Main Station

Hub first: keep talent density beside Taipei Main Station, where words and people meet. at cafe serves light meals and coffee by day; 3AM offers late-night food and drinks. Stay Square provides shared space and facilities for members. Three storylines stand side by side: digital nomads, startups and tech talent.

Slogan · fixed
讓你平常不會遇到的人，在台北車站旁相遇。
Meet the people you'd never usually meet.

The Chinese master line is fixed for all external use; do not drop 「你」, reorder the clauses, or remove the final full stop. Japanese: 普段は出会えない人と、台北駅のそばで出会う。

Wording
Name brands and functions, plainly

3AM is a late-night eatery or bistro, never a bar. Stay Square offers rest and seats; no lodging words. Name places by brand and function, not by level. Retired names (Emoji Cafe & Bar, Member Plaza, Talent Lounge) are not used.

04

Color

Ink and paper form the neutral spine. Yellow is the only accent: at most one hit per view, always as a background, with ink on top.

One hit of yellow is enough

#FFDE34 is a highlight, never a wash: underline swash, badge, or text selection. Ink always sits on yellow. One small hit per view.

05

Typography

Ming-style display, classical Latin serif, sans for body. Keep each role distinct.

Display
言文字｜台灣人才聚落
Noto Serif TC · Ming wordmark / zh formal name
Latin
emoji — Taiwan Talent Hub
Cormorant Garamond · Latin / numerals (CIS: emoji = the expressive symbol)
Body
The talent hub by Taipei Main Station. Light meals and coffee by day, a late-night eatery after dark; Stay Square provides shared space for members.
Noto Sans TC · body & UI
06

Checklist

Check before publish. Compliance over flourish.

  • Does yellow appear only once?
  • Is yellow a background, with ink on top?
  • Is the logo at original proportion and color? (reverse files on ink grounds)
  • Is the primary lockup the talent hub (not the old Cafe & Bar)?
  • Does the mobile layout still keep yohaku?
  • Are headlines in serif and body in sans?
  • Is the tone short, plain, without exclamation?
  • Is the name separator full-width 「｜」?
  • moji: three elements and one yellow dot only?
  • Do the logo and moji stay off yellow grounds?
  • Does each sub-brand use its own color, not the yellow?
  • Are places named by brand and function, not by level?
07

Downloads

Use assets under these rules. For partnerships or custom edits, email us.

Favicon SVGfavicon.svg · 言 · transparentDownload Mark SVGemoji-mark.svgDownload Mark PNGemoji-mark.pngDownload Primary horizontal SVGemoji-h.svg · Talent Hub lockupDownload Primary horizontal PNGemoji-h.pngDownload Primary vertical SVGemoji-v.svgDownload Primary vertical PNGemoji-v.pngDownload Vertical reverse SVGemoji-v-reverse.svg · for inkDownload Brand horizontalemoji-brand-h.svg · EMOJI / 言文字Download English horizontalemoji-en.svgDownload Chinese horizontalemoji-h-zh.svgDownload Apple Touchlogo.png · 512² · paper + 言Download moji symbol SVGmoji-mark.svg · ears & trunkDownload moji seal SVGmoji-seal.svg · oracle-boneDownload

Press & partners: us@emoji.tw

08

Character · moji

The elephant of emoji. The elephant was the first emoji: the oracle-bone character for 象 is a drawing of one. One name only, lowercase moji. Same stroke, same single yellow dot.

moji symbol: ears as speech bubbles, trunk as a comma
Symbol · ears & trunk
Oracle-bone elephant, reversed on ink
Glyph · oracle-bone seal
moji profile, only a corner shown
Profile · yohaku
moji footprint, one toe yellow
Footprint

States · Three brands

Daytime coffee
at cafe by day · coffee
Late-night eatery
3AM at night · late-night eatery
24h rest (conditional)
Stay Square rest · sleeps standing
Coworking
Stay Square work · remote call
Elephants greet by touching trunks
Stay Square events · trunks touch, words come alive
Three marks, one strokeStroke 8 at viewBox 200; 10 below 40px. Round caps and joins. Not realistic, not cartoon.
One yellowOne yellow dot per frame: the eye, the meeting point, or one toe. Never together.
No white, no ivoryNever fill the body white (white elephant). No tusks in any asset. No exotic patterns.
Character line
The elephant was the first emoji.

Character tagline: words become worlds. It does not replace the main slogan. moji is the building's earliest regular, not a mascot.

09

Sub-brands

emoji is the parent brand. at cafe, 3AM and Stay Square are the sub-brands that run inside the hub. Each has its own logo and color, and shares the parent’s paper, ink and yohaku.

Sub-brand 01 · 08:00–17:00
在咖啡 at cafe

Japanese set meals and working coffee. Brand color #984C37 terracotta.
Sub-brand 02 · 17:00–27:00
三點水 3AM

Late-night eatery and bistro. Brand color #6B8FAB dusk blue.
Sub-brand 03 · Members
等等空間 Stay Square

The members’ space for rest and work; 24 hours (conditional). Brand color #2B4064 navy.
OrderAlways at cafe, 3AM, Stay Square. Same height, equal spacing.
HierarchyNext to the emoji logo, emoji goes on top or on the left, separated by a 1px rule or yohaku. Never build a new lockup.
ColorEach sub-brand uses only its own color plus paper and ink. Yellow #FFDE34 belongs to emoji.
SpellingRunning text: 在咖啡 (at cafe), 三點水 (3AM), 等等空間 (Stay Square). The at café, 3am… and stay square in the logos are letterforms, not text spellings.

Sub-brand identity: logos, avatars and source files →

10

Specs

Sizes for common pieces and the contact facts. Check this table before you make anything.

Card54 × 90 mm plus 3 mm bleed. Chinese and Japanese editions.
FlyerA5, 154 × 216 mm with bleed.
InvitationA4 folded to A5, 216 × 303 mm with bleed, duplex long edge.
PosterA3, 297 × 420 mm.
InstagramPost 1080 × 1350 px; story 1080 × 1920 px.
Share imageOG 1200 × 630 px; event hero 1600 × 900 px.
JapaneseHeadings Noto Serif JP, body Noto Sans JP.
YellowThe logo never sits on yellow. On yellow, moji’s eye turns ink.

Contact

Webwww.emoji.tw (emoji.tw in print)
Instagram@emoji0701
Hashtag#emojitw (English); #我在聚落 (Chinese, Japanese)
Emailus@emoji.tw
AddressNo. 11, Sec. 1, Chongqing S. Rd., Zhongzheng Dist., Taipei

True yohaku means knowing exactly what to say — so you needn’t say much.

TypeNoto Serif TC · Cormorant Garamond · Noto Sans TC
Accent#FFDE34 · one hit per view
Systememoji design system · v1.6 · Logo 2026 · moji · derivative
Contactus@emoji.tw
Frontend Stylebook (Chinese)